Marketing counts with many tools, from market strategy and social manipulation to it's very basic core: the design.
Due to the change on how sociaty perceives the new era of propaganda and political views, it became extremely relevant to prevent businesses from exposing the brand to conflict, specially if based on culture differences.
That is where color sentiment analysis find its place of importance, becoming an irreplacible tool for web designers and marketing agencies.
Every color has a meaning and a personality, and that’s why selecting the right logo color can make or break your business.
Color is everywhere, and whether you know it or not each color you encounter gives you an emotional experience. In the westen world, green and blue evoke a feeling of calm, and yellow makes you feel upbeat (and hungry).
Understanding the psychology of color can be a valuable asset for designers and entrepreneurs when choosing brand colors. Choosing the right colors means your audience will instantly know who you are, what you do and what you’re about.