Color sentiment analysis
Marketing counts with many tools, from market strategy and social manipulation to it's very basic core: the design.
Due to the change on how sociaty perceives the new era of propaganda and political views, it became extremely relevant to prevent businesses from exposing the brand to conflict, specially if based on culture differences.
That is where color sentiment analysis find its place of importance, becoming an irreplacible tool for web designers and marketing agencies.
MEANING BY CULTURE
For instance, the color green represents money and ecology on western contries but, it represents God in muslim culture.
PALETTE ANALYSIS
A full list of your website's color palette helps you design pleasant interface while keeping consistence of colors.
PREVENT BACKLASH
On the age of liberalism, a wrong marketing approach may lead to unintended cultural offence and, consequently, product disaproval.
Every color has a meaning and a personality, and that’s why selecting the right logo color can make or break your business.
Color is everywhere, and whether you know it or not each color you encounter gives you an emotional experience. In the westen world, green and blue evoke a feeling of calm, and yellow makes you feel upbeat (and hungry).
Understanding the psychology of color can be a valuable asset for designers and entrepreneurs when choosing brand colors. Choosing the right colors means your audience will instantly know who you are, what you do and what you’re about.